Overview
Atom is a wellness health-tech startup on the cutting edge of behavior science and technology. Their meditation app boasts a 4.9 rating and 8K+ reviews.
GTM Strategy
Developed a GTM strategy for the B2C market based on comprehensive market, consumer, and competitor analysis — valued at approximately $100 Million.
Product Strategy & Design Thinking
Utilized Jobs to be Done (JTBD) and Design Thinking principles to:
- Devise product features and strategy
- Develop new gamified product features for the parent application
- Ensure alignment between user needs and product capabilities
App Critique & Product Improvements
Performed an extensive app critique analyzing existing product features to suggest targeted product improvements, covering:
- User experience flows
- Feature gaps and opportunities
- Competitive positioning
Market Analysis
Estimated the Total Addressable Market (TAM) for the US market, valued at approximately $100 Million.
Customer Acquisition Results
Assisted Atom leadership in customer acquisition, achieving significant growth:
- From: 5K downloads
- To: 150K downloads
- Growth rate: 25% Week-over-Week increase